Running a successful eCommerce store on BigCommerce takes more than just listing products and hoping for the best. With competition increasing daily, visibility in search engines is critical to driving traffic, conversions, and revenue. This is where hiring a BigCommerce SEO agency can make a measurable difference—especially when it comes to avoiding the most common and costly mistakes.

At Think Shaw, our team of BigCommerce SEO experts helps store owners across the USA build SEO strategies that deliver long-term success. Here’s a closer look at some common SEO pitfalls—and how a specialized agency like ours can help you steer clear of them.

1. Ignoring Technical SEO on BigCommerce

Many store owners assume SEO is only about keywords and content. But technical SEO plays a huge role in how your site ranks. Issues like slow page speed, broken links, missing alt tags, duplicate content, or improper URL structures can all drag your rankings down.

A BigCommerce SEO agency like Think Shaw knows the platform’s back-end inside and out. We conduct in-depth audits to identify and fix these technical flaws so your site stays healthy and visible to search engines.

2. Poor Keyword Targeting

Too often, eCommerce businesses go after highly competitive keywords without a realistic chance of ranking—or worse, they target the wrong ones entirely. If your site isn’t aligned with the right search intent, you’ll miss out on high-converting traffic.

Our BigCommerce SEO services include detailed keyword research tailored to your niche, products, and target audience. We focus on long-tail keywords and buyer intent terms that actually convert—not just drive empty traffic.

3. Neglecting Product Page Optimization

Every product page is an opportunity to rank in search and attract a buyer. But many store owners overlook key elements like optimized product titles, meta descriptions, unique content, and internal linking.

A skilled BigCommerce SEO expert ensures every product page is fully optimized for search and user experience. At Think Shaw, we help you create product pages that don’t just rank—they sell.

4. Using Duplicate Manufacturer Descriptions

One of the most damaging and overlooked mistakes is copy-pasting manufacturer descriptions across your site. Not only is this content often bland and unpersuasive—it’s also duplicate, which search engines hate.

An agency can help you rewrite all product descriptions to be 100% original and keyword-optimized. This increases your chances of ranking and enhances your brand’s trust with shoppers.

5. Forgetting About Mobile Optimization

BigCommerce sites that aren't optimized for mobile risk losing massive amounts of traffic. Google prioritizes mobile-friendly pages in its rankings, and over half of online shoppers browse on their phones.

Think Shaw specializes in mobile SEO for BigCommerce. We ensure your pages load fast, images are compressed, navigation is intuitive, and calls-to-action are easy to click so you don’t lose conversions from mobile users.

6. Not Using Structured Data Markup

Structured data helps search engines understand your content better and can lead to rich snippets—those enhanced listings with star ratings, pricing, and availability shown directly in search results.

Many store owners don’t even realize their BigCommerce store is missing schema markup. A BigCommerce SEO agency like Think Shaw will implement the correct structured data so your listings stand out and earn more clicks.

Final Thoughts

Optimizing your BigCommerce store for SEO isn’t just about installing a plugin or sprinkling in keywords. It’s about strategy, structure, and execution. The wrong approach—or no approach at all—can cost your business thousands in lost sales and wasted ad spend.

By working with BigCommerce SEO experts at Think Shaw, you get the benefit of industry experience, proven strategies, and tailored guidance to avoid these costly mistakes. Whether you're launching a new store or trying to grow an existing one, we’ll help you reach the right customers, rank higher, and generate more revenue—without guesswork.

Let Think Shaw handle your SEO so you can focus on what you do best: running your business.